The Mere Exposure Effect

This is Day 6 of the Awkward Moments Experiment, where I attempt to create an awkward moment that benefits people too.


“The more familiar we are with something, the more we like it. This is the mere exposure effect.” -Robert Zajonc

September 28, 2011. 6:00PM.

I entered the Democrat Club on Campus. This meeting was in fact a pre-kickoff meeting, so there was absolutely no one there. There was only 10 people including me.

The awkward feeling: The other 9 all knew one another.

Fortunately, I was saved by the Vice President as she introduced herself. We chatted about our years, majors, and some stuff that has to do with the Democratic Party.

They introduced themselves in a mini-presentation that took around 20 minutes.

After that, I ended up talking to the Vice President for ten more minutes to create conversation. Everyone else was mingling with one another.

I’ve befriended the leader. We’ll see what that does as the meetings go along.

I’ll be tapping into the power of creating one great connection that serves as the root into the branches of other connections within the organization.